Baby Boomers

Retail Innovation Depends On Older Consumers, Too
Retail Innovation Depends On Older Consumers, Too
August 14, 2019  |  Retail

Youngsters tend to get all the credit when it comes to being a force that drives retail innovation, and that’s fair enough. Their mobile habits,...

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Umbrella Raises $5M To Connect Seniors With Gig Workers
Umbrella Raises $5M To Connect Seniors With Gig Workers
July 12, 2019  |  Mobile Applications

An app meant to promote community for baby boomers called Umbrella has raised $5 million in a seed round led by Thrive Capital, with participation...

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How A Subscription Nutrition Brand Aims To Help An Aging Population
How A Subscription Nutrition Brand Aims To Help An Aging Population
April 09, 2019  |  Retail

eCommerce innovators are offering plant-based nutrition beverages designed for baby boomers and their parents with the help of the subscription business model. Take Perennial, which...

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Might Millennials’ Dissatisfaction Hint At Housing Downturn To Come?
Might Millennials’ Dissatisfaction Hint At Housing Downturn To Come?
March 08, 2019  |  Sizzle/Fizzle

You know the drill: Buyer’s remorse. Getting what you wanted and then wondering if the thrill of the chase and the capture will give way...

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How Connected Devices Are Revolutionizing How And Who We Pay
How Connected Devices Are Revolutionizing How And Who We Pay
October 22, 2018  |  Payments Innovation

Connected devices — smartphones, tablets, voice-activated speakers, smartwatches, in-car dashboard systems — are changing how consumers in the U.S. buy and pay. Not just some...

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Want To Reach Millennials? Embrace Digital Creativity
Want To Reach Millennials? Embrace Digital Creativity
September 11, 2018  |  Loyalty & Rewards

Is there a secret sauce for merchants to capture the evolving millennial? Those are the young consumers who are not that young anymore, and moving...

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Millennials Bummed Over Social Security Prospects
Millennials Bummed Over Social Security Prospects
August 20, 2018  |  Consumer Finance

A new study shows that millennials are worried about their retirement, especially their chances of ever collecting Social Security (SS). The Transamerica Center for Retirement...

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Bridge Millennials And The Threat To Physical Retail
Bridge Millennials And The Threat To Physical Retail
May 14, 2018  |  Consumer Insights

Sometimes it pays to follow the scent. Each quarter for about the last 18 months, we’ve asked 4,000 consumers to tell us why they shopped...

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Capturing Consumers In A Rapidly Resetting Environment
Capturing Consumers In A Rapidly Resetting Environment
March 21, 2018  |  Today In Data

The fact that the world is changing rapidly shouldn’t come as much of a shock — though the speed and centers of change in payments...

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