PYMNTS-MonitorEdge-May-2024

Baby Boomers

Older Shoppers Demand to See Installment Plan Options Before Checkout
Older Shoppers Demand to See Installment Plan Options Before Checkout
March 27, 2024  |  Payment Methods

The lion’s share of shoppers wants merchants to let them know what installment plan options are available before the checkout process even begins, and older...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

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Data Shows Digital Healthcare Platforms Get High Marks From Boomers
Data Shows Digital Healthcare Platforms Get High Marks From Boomers
March 07, 2024  |  Healthcare

Traditional healthcare systems are plagued by inefficiencies and opaque pricing structures, leaving consumers often feeling lost and frustrated. “Navigating a friction-filled healthcare system, not to mention the...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024  |  Loyalty & Rewards

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as...

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Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
January 09, 2024  |  Healthcare

The healthcare landscape is undergoing a digital transformation, witnessing a surge in consumer adoption of centralized online healthcare portals for managing a spectrum of medical...

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Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
January 09, 2024  |  Consumer Insights

Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. This...

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