Banyan

35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
June 11, 2024  |  Consumer Insights

Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who...

READ MORE >
Bilt Uses Banyan Item-Level Data Capabilities to Enhance Rewards Program
Bilt Uses Banyan Item-Level Data Capabilities to Enhance Rewards Program
June 04, 2024  |  Partnerships

Bilt joined the Banyan platform to provide additional benefits to its members. “The addition of Banyan item-level data capabilities opens exciting new opportunities for Bilt...

READ MORE >
Are Retail Media Networks Financial Services’ Next Big Move?
Are Retail Media Networks Financial Services’ Next Big Move?
June 03, 2024  |  Data

This year more than 5 trillion digital ads will be shown globally. It’s a staggering number and a testament to the desire of companies from...

READ MORE >
New Data: Card-Linked Offers Improve Relevance and Value
New Data: Card-Linked Offers Improve Relevance and Value
May 29, 2024  |  Loyalty & Rewards

Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But...

READ MORE >
Walgreens Teams With Banyan for Item-Level Data
Walgreens Teams With Banyan for Item-Level Data
May 20, 2024  |  Partnerships

Walgreens has formed a partnership with Banyan, a platform offering merchants item-level receipt data solutions. By adding Banyan’s item-level data capabilities, the companies said on its blog Monday...

READ MORE >
34% of Consumers Haven’t Heard of Card-Linked Offers
34% of Consumers Haven’t Heard of Card-Linked Offers
May 13, 2024  |  Credit Cards

Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they...

READ MORE >
Big Innovations Powering Small Business Growth Dominate This Week in B2B
Big Innovations Powering Small Business Growth Dominate This Week in B2B
May 02, 2024  |  B2B Payments

It is National Small Business Week in the U.S., and the spotlight is on business-to-business (B2B) innovation.  That’s why PYMNTS spent Monday (April 29) unpacking how small businesses...

READ MORE >
Banyan to Add Item-Level Data Capabilities to WEX Virtual Payments
Banyan to Add Item-Level Data Capabilities to WEX Virtual Payments
May 02, 2024  |  Data

Banyan has announced a new partnership with WEX. “As a B2B FinTech whose purpose is to simplify the business of running a business, WEX helps...

READ MORE >
The Power of Data in Business Decision-Making
The Power of Data in Business Decision-Making
April 30, 2024  |  Opinion

To keep customers and attract new ones, businesses must leverage technology and data to guide strategy, Michael Budde, COO and CFO at Banyan, writes in...

READ MORE >