Banyan

Banks and Merchants Look to Receipts for Data That Drives Context and Conversion
Banks and Merchants Look to Receipts for Data That Drives Context and Conversion
August 04, 2023  |  Data

A sticky customer base makes for a happy business. And the technical opportunities and innovations embedded across today’s data-rich operating landscape are helping financial institutions,...

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Receipt-Level Data Keeps Brands From Flying Blind, Says Chipotle’s Loyalty Chief
Receipt-Level Data Keeps Brands From Flying Blind, Says Chipotle’s Loyalty Chief
August 04, 2023  |  Loyalty & Rewards

Chipotle’s experience through the pandemic mirrored that of other merchants, Jason Scoggins, senior director of loyalty and CRM, told PYMNTS. “We saw minimal foot traffic,...

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What Card-Linked Offers Have Been Missing
What Card-Linked Offers Have Been Missing
July 28, 2023  |  Data

Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...

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Adore Me Taps New Data-Driven Tiered Program to Increase Customer Loyalty
Adore Me Taps New Data-Driven Tiered Program to Increase Customer Loyalty
June 26, 2023  |  Loyalty & Rewards

Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for...

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Effective Data Organization Key for Any Company Seeking AI Implementation
Effective Data Organization Key for Any Company Seeking AI Implementation
June 22, 2023  |  Data

Companies that had put off modernizing their infrastructure to readily utilize data may now be scrambling to join in the latest tech trend. The capabilities...

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95% of Data-Ready FIs and FinTechs Use Item-Level Data in Some Way
95% of Data-Ready FIs and FinTechs Use Item-Level Data in Some Way
June 20, 2023  |  Data

When it comes to receipt-level data, the dollars are in the details. That’s one way to summarize the value that item-level data can represent to...

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PYMNTS Summer Loyalty Series: 95% of Ulta Beauty Sales Driven by Loyalty Members
PYMNTS Summer Loyalty Series: 95% of Ulta Beauty Sales Driven by Loyalty Members
June 02, 2023  |  Loyalty & Rewards

Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products...

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Brands Tap New Data Sources to Target Second-Time Buyers
Brands Tap New Data Sources to Target Second-Time Buyers
May 31, 2023  |  Loyalty & Rewards

Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   It’s not too...

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Meet the High Earners Who Can’t Get Credit
Meet the High Earners Who Can’t Get Credit
May 30, 2023  |  Consumer Finance

Access to credit may be the key factor determining whether consumer spending will continue to be resilient. Or not. As detailed in the report “How...

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