Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the...
As consumers increasingly transact using voice-controlled devices, Amazon is partnering with Alicia Keys, harnessing her celebrity to boost Alexa adoption. The musical artist’s beauty brand,...
As beauty brands look for ways to gain digital shoppers without being able to offer in-store product trials, eCosmetics is seeing sampling prove vital to...
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™...
DoorDash says it is expanding its 3-year-old partnership with Ulta Beauty. The company announced in a news release provided to PYMNTS Monday (May 20) that it was...
As middle- and high-income consumers return to treating themselves to nice-to-haves, such as new personal care products and services, Sally Beauty is seeing low-income shoppers continuing to...
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which...
The artificial intelligence (AI) content free-for-all has everyone scrambling to understand what the new normal will look like, and this week, a few brands decided...
As restaurant and grocery aggregators push beyond their original categories to grow their penetration in retail, some are turning to consumables overall to drive purchasing...