brand loyalty

Mastering The Loyalty Effect
Mastering The Loyalty Effect
June 28, 2017  |  Retail

Rewards and incentive programs are not the bacon on top of the brussels sprouts. Bob Legters, senior vice president and chief product officer for FIS,...

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Sephora’s Brand Balancing Act
Sephora’s Brand Balancing Act
January 19, 2017  |  Retail

It is hard to overstate the degree to which Sephora has changed the game in cosmetics retail. One of physical retail’s few success stories in...

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On-Demand Delivery Boosts Brand Loyalty
On-Demand Delivery Boosts Brand Loyalty
December 16, 2016  |  Retail

Insight from Devaraj Southworth points to an intriguing consumer trend in the works in the growing on-demand space. In a nutshell, consumers don’t particularly care...

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How To Keep Your Customers Coming Back
How To Keep Your Customers Coming Back
August 15, 2016  |  Retail

Who doesn’t like it when a customer walks back through that door or buys another item from the website? But what is it that makes...

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Payments 2015 By The Letter: L Through R
Payments 2015 By The Letter: L Through R
December 08, 2015  |  Karen Webster

Narrowing an entire year of payments activity into a 26-item list may sound like quite the feat. And with one for every letter of the...

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