Branding

eCommerce Aggregator Model Gets Makeover With Brand Building and Logistics
eCommerce Aggregator Model Gets Makeover With Brand Building and Logistics
July 21, 2022  |  eCommerce

When big eCommerce aggregator Thrasio hit a wall earlier this year, it revealed a weakness in the strategy of rolling up promising sellers and brands...

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Mars Wants to Turn M&Ms into NFTs
Mars Wants to Turn M&Ms into NFTs
June 24, 2022  |  Retail

Candymaker Mars Inc. has filed for an NFT trademark for its M&M brand, the latest food company hoping to bring its product into the metaverse....

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Twitter Making ‘Branded Likes’ Available to All Advertisers in the App
Twitter Making ‘Branded Likes’ Available to All Advertisers in the App
June 23, 2022  |  Mobile Applications

Twitter will be debuting “Branded Likes” next week, letting brands make custom animations to help their engagement on the social media giant, according to a...

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Meta Rebrands Facebook Pay to Meta Pay
Meta Rebrands Facebook Pay to Meta Pay
June 23, 2022  |  Digital Payments

Meta announced Thursday (June 23) that it is renaming Facebook Pay into Meta Pay, bringing the offering in line with the company’s rebranding that began...

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Crypto Firms Curtail Marketing Spend Amid Market Changes
Crypto Firms Curtail Marketing Spend Amid Market Changes
June 20, 2022  |  Cryptocurrency

Several crypto firms have been cutting back on their marketing spending, months after spending big on several ad campaigns and Super Bowl ads, The Wall...

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Big Retailers Chase Marketing Opportunities in Metaverse
Big Retailers Chase Marketing Opportunities in Metaverse
June 20, 2022  |  Metaverse

Big companies that thrived in brick-and-mortar locations on the World Wide Web are making their way into the metaverse, providing a glimpse into how money...

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NFTs Require More Than Cute Collectibles to Be Effective Marketing Tools
NFTs Require More Than Cute Collectibles to Be Effective Marketing Tools
May 19, 2022  |  NFTs

There’s a lot of hype about every part of the NFT world, and their use as the next big thing in marketing is part of...

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US Air Force Files for Metaverse-Focused Trademark
US Air Force Files for Metaverse-Focused Trademark
April 24, 2022  |  Metaverse

The United States Air Force is looking at entering the metaverse, CoinGeek reported Friday (April 22). According to the report, the Air Force is looking...

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With an Eye on Loyalty, Subscription Models Get a Post-COVID Refresh
With an Eye on Loyalty, Subscription Models Get a Post-COVID Refresh
April 18, 2022  |  Subscriptions

Inflation is hovering around 8%, and the average consumer now subscribes to five different services. There’s also the factor of subscription fatigue weighing on matters....

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