When online shoppers decide to make purchases from eCommerce marketplaces rather than directly from brands or retailers, PYMNTS Intelligence research reveals, affordability is their top...
For consumers shopping online, selecting an item to buy is not the end of their decision-making. Brands’ sites, retailers’ sites and online marketplaces are each...
In the coming weeks, many families who have gathered for the holidays will sit down around the table to play board games such as Scrabble...
By now today’s Alphabet earnings report (April 27) has circulated and been commented on extensively. And while the huge advertising comeback and skyrocketing revenues were...
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a...
COVID-19 didn’t create the idea of selling direct to consumer, but the outbreak has massively expanded consumer interest in the idea across virtually all commerce...
Snap has rolled out a large array of new features for popular social media app Snapchat, including Snap Minis, which allow brands to offer new...
The history of American fashion trends is bedecked with some strange entries. The summer of love in 1969 saw hippies storm Bethel, New York bedecked...
In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...