Brian Niccol

Starbucks CEO Focuses on Brand; Cites ‘Near-Term’ Challenges
Starbucks CEO Focuses on Brand; Cites ‘Near-Term’ Challenges
January 28, 2025  |  Earnings

Amid a challenging quarter marked by declining sales and reduced customer traffic, Starbucks CEO Brian Niccol remains confident about the company’s strategic direction. Since assuming...

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Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
January 27, 2025  |  Earnings

Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of...

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Chipotle Names Interim CEO Scott Boatwright as CEO
Chipotle Names Interim CEO Scott Boatwright as CEO
November 11, 2024  |  Personnel

Chipotle has named Interim CEO Scott Boatwright as CEO and member of the board, effective immediately. Boatwright has served as interim CEO since Aug. 31, when former...

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Starbucks Plans Revival Strategy as Customer Visits Decline
Starbucks Plans Revival Strategy as Customer Visits Decline
October 30, 2024  |  Earnings

Facing declining customer visits, Starbucks is set to embark on a restorative journey to reclaim its identity and enhance the overall experience. During the company’s...

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New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
October 14, 2024  |  Retail

Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the...

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Starbucks Looks to Its Roots for a Brand Refresh
Starbucks Looks to Its Roots for a Brand Refresh
September 13, 2024  |  Retail

In recent months, Starbucks has grappled with operational and financial challenges, compounding its struggle to maintain market dominance. The company’s difficulties, from a mobile outage...

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Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering
Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering
August 18, 2024  |  ResTech

Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new...

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New Starbucks CEO Brian Niccol Brings Innovative Track Record to QSR Environment
New Starbucks CEO Brian Niccol Brings Innovative Track Record to QSR Environment
August 13, 2024  |  Personnel

Chipotle CEO Brian Niccol will take over as CEO of Starbucks Sept. 9, and he has the support of Starbucks founder and Chairman Emeritus Howard...

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Starbucks Appoints Chipotle Head Brian Niccol as CEO
Starbucks Appoints Chipotle Head Brian Niccol as CEO
August 13, 2024  |  Personnel

Starbucks said Tuesday (Aug. 13) that it has appointed Chipotle Chairman and CEO Brian Niccol as CEO, effective Sept. 9, succeeding Laxman Narasimhan, who stepped...

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