Card Linked Offers

Amex Urges Merchants to Embrace Digital Loyalty’s Hyper-Personalization Mandate
Amex Urges Merchants to Embrace Digital Loyalty’s Hyper-Personalization Mandate
July 17, 2024  |  Loyalty & Rewards

If a business doesn’t meet its customers’ needs, its competitors will be happy to. That’s increasingly the reality for businesses today. In an era where...

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35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
June 11, 2024  |  Consumer Insights

Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who...

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New Data: Card-Linked Offers Improve Relevance and Value
New Data: Card-Linked Offers Improve Relevance and Value
May 29, 2024  |  Loyalty & Rewards

Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But...

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Transaction and Consumer-Level Data Help Personalize Card-Linked Rewards Programs
Transaction and Consumer-Level Data Help Personalize Card-Linked Rewards Programs
May 22, 2024  |  Data

Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant...

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34% of Consumers Haven’t Heard of Card-Linked Offers
34% of Consumers Haven’t Heard of Card-Linked Offers
May 13, 2024  |  Credit Cards

Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they...

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44% of Consumers Need Multiple Prompts for Card-Linked Offers
44% of Consumers Need Multiple Prompts for Card-Linked Offers
April 26, 2024  |  Consumer Insights

Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items —...

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New Data: 93% of Card-Linked Offer Users Come Back for More
New Data: 93% of Card-Linked Offer Users Come Back for More
April 23, 2024  |  Loyalty & Rewards

Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS...

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97 Million Cardholders Used Card-Linked Offers in Year-End Shopping Spree
97 Million Cardholders Used Card-Linked Offers in Year-End Shopping Spree
March 21, 2024  |  Retail

Because many consumers may still be smarting from last month’s 3.2% bump in inflation, they appear to be reluctant to shop for retail items. What can merchants do...

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New Research: Card-Linked Offers Reaching Top Earners and Gen Z
New Research: Card-Linked Offers Reaching Top Earners and Gen Z
March 05, 2024  |  Merchant Innovation

The end of 2023 provided little reprieve from rising prices, even as the impending holidays encouraged consumers to manage spending. The need to save made...

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