Picture a woman standing in the checkout line at her local grocery store, frantically thumbing through her phone looking for a promo code she was...
Credit cards remain a central payment instrument for consumers, and their appeal is intrinsically linked to the rewards, offers and benefits they provide. Get the...
How you pay for that new sofa you just bought on Wayfair matters deeply to the bank that issued your credit card. Consumers have, on...
The battle for credit cardholder loyalty is being waged not just on the traditional fields of points and miles, but on the more personalized terrain...
The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan...
At the most basic level, retailers seek to change consumer behavior. They want to incentivize an individual to browse, to click, to find a promotion...
If a business doesn’t meet its customers’ needs, its competitors will be happy to. Get the Full Story Complete the form to unlock this article...
Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who...
Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But...