Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. In this competitive marketplace,...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
Credit cards have become more than just a means of payment. With the rise of travel credit cards, consumers now have the opportunity to earn...
Gen Z – don’t forget about them. While artificial intelligence (AI) is a mega-hot topic and tool these days and brands and retailers are pinning...
During the 2023 holiday shopping season, card-linked offers gained popularity as consumers sought ways to manage their spending amidst rising prices. In fact, nearly two-thirds of...
As budget-conscious shoppers seek card-linked offers, PYMNTS Intelligence reveals that product-specific deals can go a long way towards engaging cost-sensitive grocery shoppers. By the Numbers...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially...
Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...