Whether it’s monthly meals, movies or cars, consumer fatigue spares no subscription — as novelty fades, a cancel button is just a click away. Amy Norman, co-CEO of educational content provider Little Passports, sees an opportunity to reduce churn by using character-driven stories to build...
The subscription market is rapidly changing, as legacy players and new companies compete for subscribers. However, while this growth is good news for many in the space, the market is becoming more competitive, and subscription-based companies are learning an important lesson: Embrace change or get...
Subscription commerce stands as one of the hotter parts of retail, with companies such as Lyft launching subscription plans and other firms expanding their existing subscription services. But news involving lingerie retailer Adore Me shows how the model, if not handled properly, could lead to...
The search for inexpensive college textbooks can overwhelm students juggling tuition, food and housing costs. The prices that students must often pay at college bookstore for their required, limited-circulation reading materials often force them to obtain the books through questionable means — if they bother...
The subscription model is thriving, with more industries than ever implementing subscriptions as a way to entice new customers to try new products or services. However, it’s not just consumer-facing businesses that are pushing forward the popularity of subscriptions. B2B companies are increasingly looking to capitalize...
Connected devices are giving fitness buffs access to health data on a regular basis, fueling a market that’s projected to be worth $27.4 billion by 2022. The following Deep Dive explores how fitness subscription services are offering consumers more flexible options to pursue healthy lifestyles.
Mental illness affects roughly one in five Americans, but about a third of the U.S. population lives in areas underserved by mental health professionals. That's a problem that can take solution cues from music and meal kit mobile subscription services, says TAO Connect founder Dr....
Subscriptions have changed the way consumers access a wide array of services and products, from music to fashion to fragrances. Now, the business model is being applied to make mental health services more accessible, despite geographical and societal barriers. The October Subscription Commerce Tracker™ highlights...
Helios and Matheson Analytics, the parent company of MoviePass, announced Tuesday (Oct. 23) that the board has signed off on a preliminarily plan to spin off MoviePass. In a press release, Helios and Matheson said it is creating a new subsidiary called MoviePass Entertainment Holdings...
