Subscription Commerce

Subscription Commerce
Pret to Expand Coffee Subscription Service to US and France
August 24, 2023

British sandwich and coffee chain Pret A Manger is set to expand its monthly coffee subscription service to the United States and France, according to a Thursday (Aug. 24) press release emailed to PYMNTS.  The move comes after the service’s success in the United Kingdom, where...

Subscription Commerce
Apple’s 1 Billion Subscribers Show Power of Ecosystems Driving Customer Loyalty
August 16, 2023

Retail subscription commerce has become increasingly popular, with more consumers asking for easier ways to seek out new content and services in a curated environment. And there’s data to back it up. The average consumer spent $273 monthly on subscriptions in 2021, up from $237 in...

Subscription Commerce
Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
August 03, 2023

Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV) to providers than other groups of customers. PYMNTS’ research finds that loyalists make up 30% of the client base but...

Subscription Commerce
Consumers Consider Pet Supply Subscriptions as Essential as Household Items
July 20, 2023

Even as subscription rates falter overall, the robust offerings of pet supply subscriptions — plus the emotional attachment to beloved pets — have bolstered the segment’s margins. Time and again, consumers make clear that people plain love their pets. From only buying the best to ridesharing apps and...

Subscription Commerce
Netflix Continues to Cut Offerings, Grows by 6 Million Subscribers 
July 20, 2023

While subscriptions-based services feel the need to overcompensate to get a subscriber, Netflix is doing the opposite. In fact, it continues to give less and less and still manages to pull in subscribers by the millions.    On Wednesday (July 19), Netflix reported an increase...

Subscription Commerce
Report: Outcome-Based Pricing Gains Ground in Tech Market
July 05, 2023

A small but growing number of tech companies are reportedly offering pricing based on outcomes rather than usage. With these outcome-based or value-based pricing models, customers pay a percentage of the increased revenue, cost savings, growth in customer count or other benefit they have received...

Subscription Commerce
Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
June 14, 2023

The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a crucial subscriber group responsible for 79% of total revenue for retail subscription firms. These customers are discerning, expecting feature-rich and...

Subscription Commerce
Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
June 09, 2023

Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in early morning trading, Seeking Alpha reported Friday. Shares of the stock closed Friday night at $8.95, up 67.29% from the previous close....

Subscription Commerce
Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
June 06, 2023

Despite the economic changes, pet essentials remain highly valued by pet parents. However, Bark, the omnichannel dog brand known for its BarkBox and Super Chewer pet subscription boxes, has faced challenges in securing a top position on consumers’ priority lists. The company reported net losses...