Twitter will resurrect its Twitter Blue subscription service this week, with Apple users paying more. The social media platform said on its own Twitter account that the service will resume Monday (Dec. 12) for $8 per month on the web — or $11 per month...
Apple Music will soon add a feature that makes it easier for fans to sing along with songs. Due to become available to Apple Music subscribers later in December, the new Apple Music Sing will allow users to adjust the volume of the vocals on songs...
Fifteen months after leaving the platform, HBO Max is returning to Amazon Prime. Amazon announced the move in a news release Tuesday (Dec. 6), saying its members can now subscribe to HBO Max via Prime for $14.99 per month. Terms of the deal were not released, although Bruce Campbell, chief...
As consumers reevaluate subscriptions amid inflation, new data shows beauty memberships are the most vulnerable. In fact, a greater share of customers is cutting out their subscriptions to beauty products than to any other kind of product or service, according to the November edition of...
You might have thought that an online wine club would be impervious to consumers’ belt-tightening. News came last week that Winc filed for Chapter 11 bankruptcy. The company had gone public a bit more than a year ago. Last November, the company’s initial public offering...
Facing ongoing macroeconomic pressure, many direct-to-consumer subscription companies are being forced to adjust. Consumers are tightening their belts, cutting down their subscriptions. According to this month’s edition of the Subscription Commerce Conversion Index study, “The Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience,” a...
As noted in the November edition of the PYMNTS Subscription Commerce Tracker, nearly two-thirds of U.K. consumers plan to reevaluate their subscriptions in the next six months due to cost concerns, while nearly four in 10 have already canceled a subscription service. See more: Retail...
Inflation is changing consumer behavior — and not just in terms of shoppers looking for bargains. Many consumers are on the verge of eliminating subscriptions that do not maximize affordability and convenience. Subscription service providers seeking to retain these customers’ loyalty must optimize their offerings...
The popularity of subscription-based services skyrocketed over the last several years, propelled by the multitude of consumers staying at home during the pandemic. The average consumer spent $273 monthly on subscriptions in 2021, up from $237 in 2018 — a 15% increase amounting to an...
