Throughout 2023, grocers stepped up their contextual commerce initiatives, not only expanding shoppable recipe content but also reaching new devices and digital platforms. Take, for...
By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web...
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By...
As consumers seek budget-friendly alternatives to dining out, shoppable recipes are catching on, according to Chicory. The contextual commerce platform, which announced last month the...
Warner Bros. Discovery (WBD) is tapping contextual commerce to further monetize its recipe content. The media giant is partnering with eCommerce solution provider Chicory, which...
With inflation-sensitive consumers cutting restaurant spending, grocers are jumping on the opportunity with contextual commerce. Yuni Sameshima, CEO and co-founder of contextual commerce tech provider...
Contextual commerce is rapidly evolving, growing both in scale and in scope, growing more common and becoming integrated into more parts of consumers’ routines. One...