Chris Cocks

Connecting With Consumers: Hasbro and Mattel Embrace Digital Strategies
Connecting With Consumers: Hasbro and Mattel Embrace Digital Strategies
October 24, 2024  |  Retail

As Hasbro and Mattel revamp their strategies, the toy industry is entering a phase driven by digital transformation and consumer connectivity. Hasbro is capitalizing on...

READ MORE >
Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
September 10, 2024  |  Retail

Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. The company...

READ MORE >
Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
August 22, 2024  |  Retail

The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through...

READ MORE >
Hasbro: Games Customers Are Aging Up and Becoming More Digital
Hasbro: Games Customers Are Aging Up and Becoming More Digital
July 25, 2024  |  Earnings

As toys and games retailers look to adapt to consumers’ evolving habits and preferences, Hasbro is seeing the industry transformed by more adult and more...

READ MORE >
Hasbro Revamps Games for Cost Efficiency, Including Jenga 
Hasbro Revamps Games for Cost Efficiency, Including Jenga 
October 26, 2023  |  Retail

Hasbro, the toy manufacturer, is echoing Barbie-maker Mattel in cautioning that the upcoming holiday season might be lackluster, reflecting a trend of cautious consumer spending...

READ MORE >