connected fitness

Peloton Confronts Subscription Declines Amid Strategic Shifts
Peloton Confronts Subscription Declines Amid Strategic Shifts
August 22, 2024  |  Earnings

Despite a solid financial footing and promising strategic innovations, Peloton’s fourth-quarter results reported Thursday (Aug. 22) expose a troubling reality: a dramatic plunge in subscription numbers....

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Kindle eBooks Now Accessible Through Select Peloton Products
Kindle eBooks Now Accessible Through Select Peloton Products
August 20, 2024  |  Fitness

Users of select Peloton products can now read their Kindle books on the screens of those products while exercising. This new feature is available to...

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Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
May 02, 2024  |  Earnings

Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce...

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Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
January 04, 2024  |  Fitness

Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement. The tech giant on Thursday...

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UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
September 25, 2023  |  Subscription Commerce

Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s...

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Peloton Becomes Official Fitness Partner of University of Michigan Athletics
Peloton Becomes Official Fitness Partner of University of Michigan Athletics
August 22, 2023  |  Partnerships

Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated...

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The Rise and Fall of Lululemon’s Connected Economy Venture
The Rise and Fall of Lululemon’s Connected Economy Venture
April 21, 2023  |  Fitness

During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon...

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Connected Consumers Keep Main Street Fitness Firms’ Growth Healthy
Connected Consumers Keep Main Street Fitness Firms’ Growth Healthy
November 23, 2022  |  Fitness

Depending on where you look, Main Street small and medium-sized businesses (SMBs) are either struggling with macro headwinds and fighting for survival — or they’re...

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Lululemon Looks to Fill Peloton Home Fitness Void
Lululemon Looks to Fill Peloton Home Fitness Void
September 28, 2022  |  Fitness

Lululemon has rolled out a new platform offering more content and products for members, called lululemon Studio, a press release said. It will use connections...

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