consumer behavior

How GenAI is Reshaping eCommerce and Consumer Trust
How GenAI is Reshaping eCommerce and Consumer Trust
July 05, 2024  |  artificial intelligence

In the bustling digital marketplace of 2024, a new currency is emerging: content. However, as a recent study by Google researchers warns, this currency may face...

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Discount Refill Subscribers Demand Flexibility
Discount Refill Subscribers Demand Flexibility
March 26, 2024  |  Subscriptions

Across retail subscribers, those who participate in discount refill programs are disproportionately likely to demand the option to switch it up when they need to,...

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Consumers Temper Their Spending Plans Despite Slowing Inflation
Consumers Temper Their Spending Plans Despite Slowing Inflation
January 08, 2024  |  Economy

Consumers expect the punishing pace of inflation to decline in the months and years ahead. But they’re reigning in their spending plans, too — a...

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Cash-Strapped Consumers Are Still Buying Small Indulgences
Cash-Strapped Consumers Are Still Buying Small Indulgences
December 14, 2023  |  Retail

There is an economic theory that can be traced back to the Great Depression of the 1930s: the Lipstick Effect, which suggests that even in...

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Nearly 40% of Credit Unions Say No to Installment Loans
Nearly 40% of Credit Unions Say No to Installment Loans
December 11, 2023  |  Credit Unions

Traditionally, consumers have relied on their primary financial institutions (FIs), such as banks or credit unions (CUs), for credit products like credit cards, mortgages, auto...

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15% of Consumers Buy Online to Control Time Spent Shopping
15% of Consumers Buy Online to Control Time Spent Shopping
December 06, 2023  |  eCommerce

Online retail subscriptions have revolutionized the way consumers shop, providing convenience and personalized experiences that cater specifically to individual preferences and needs.  This shift in...

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What Electric Vehicles, Impossible Foods and Buy Now, Pay Later Teach Us About Early Adopters
What Electric Vehicles, Impossible Foods and Buy Now, Pay Later Teach Us About Early Adopters
December 04, 2023  |  Consumer Insights

It seemed impossible. A product that looked like beef, bled like beef, and cooked like beef made entirely out of plants. But Impossible Foods and...

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Auto-Fill Subscribers Likely to Cancel if Given Misleading Information
Auto-Fill Subscribers Likely to Cancel if Given Misleading Information
November 30, 2023  |  Subscriptions

Consumers who subscribe to scheduled delivery or auto-fill services are uniquely ready to cancel their memberships if they find that the crowd-sourced information they have...

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BNPL May Boost Subscription Loyalty, Help Merchants Avoid Discounts 
BNPL May Boost Subscription Loyalty, Help Merchants Avoid Discounts 
November 29, 2023  |  Subscription Commerce

For retailers, the benefits of subscription models lie in building brand loyalty, as recurring purchases can lead to predictable top-line growth. To that end, and...

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