Consumer Engagement

Shopify Boosts AI and Unified Commerce Tools for Merchants
Shopify Boosts AI and Unified Commerce Tools for Merchants
November 12, 2024  |  eCommerce

A major focus for Shopify has been ensuring its merchants are equipped to reach consumers wherever they are, Shopify President Harley Finkelstein noted Tuesday (Nov. 12)...

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Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
August 30, 2024  |  Earnings

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While...

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Zola, Etsy Explore Ways to Engage Consumers Through Baby Registries 
Zola, Etsy Explore Ways to Engage Consumers Through Baby Registries 
September 14, 2023  |  Retail

As brands and retailers seek additional avenues to connect with consumers looking to make purchases, Zola, the wedding registry platform, is expanding its reach into...

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Walmart+ Week Shoppers Went for Groceries; Amazon Prime Members Went for Everything Else
Walmart+ Week Shoppers Went for Groceries; Amazon Prime Members Went for Everything Else
July 24, 2023  |  Retail

What happens when you throw a party and nobody comes? Certainly, it can be a disappointing and disheartening experience — yet still it presents an...

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Report: Amazon Shoppers 20% More Likely to Know Site’s Digital Features Than Walmart
Report: Amazon Shoppers 20% More Likely to Know Site’s Digital Features Than Walmart
July 14, 2023  |  Retail

Walmart may be learning the hard way that having the most sought-after digital features barely matters if customers do not know they exist. PYMNTS’ research...

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6-Country Study Finds Digital Dominates How Consumers Shop and Pay at Retailers
6-Country Study Finds Digital Dominates How Consumers Shop and Pay at Retailers
January 24, 2023  |  Shopping

For many consumers around the globe, 2022 marked a triumphant return to the physical world. After two years of pandemic-influenced restrictions, shoppers are heading back...

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Here’s How ‘Hyper-Personalized’ Digital Loyalty Programs Look
Here’s How ‘Hyper-Personalized’ Digital Loyalty Programs Look
December 07, 2022  |  Loyalty & Rewards

Technology rarely sits in the back seat, but for next-generation loyalty plans, that’s the case. While much has been made about the disruption that technology...

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GoodRx Turns to Data to Rebuild Customer Base
GoodRx Turns to Data to Rebuild Customer Base
November 08, 2022  |  Healthcare

Pharmaceutical price-shopping platform GoodRx is looking to leverage its user data in a bid to drive engagement. On a call with analysts Tuesday (Nov. 8)...

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Study Finds Subscribers Pay Up for Convenience, Even With Inflation
Study Finds Subscribers Pay Up for Convenience, Even With Inflation
July 06, 2022  |  Subscription Commerce

Merchants are taking the battle for consumer engagement seriously and broadening subscribers’ range of options, a critical pivot reflecting the reality that pricing is taking...

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