consumer insights

Millennials Make 2015 A Vintage Year For Wine Sales
Millennials Make 2015 A Vintage Year For Wine Sales
February 17, 2016  |  Consumer Insights

It’s the defining marketing question of the day: What are millennials willing to spend their ever-growing expendable incomes on? For the alcoholic beverage industry, media...

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Why Drones Need To Solve Their Human Problem
Why Drones Need To Solve Their Human Problem
February 15, 2016  |  Amazon Delivery

When Amazon first announced its Prime Air drone delivery program years ago, the reaction ranged from the incredulous to the slightly skeptical. Fast forward to...

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How Twitch Is Getting More Eyeballs Than YouTube
How Twitch Is Getting More Eyeballs Than YouTube
February 12, 2016  |  Consumer Insights

A few years ago, it would have been unthinkable for any online video platform to compete with YouTube’s performance, market penetration or simply its ubiquity...

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Where Did Toyota And Scion Go Wrong?
Where Did Toyota And Scion Go Wrong?
February 10, 2016  |  Consumer Insights

When brands try to market specifically towards millennials, more often than not, the products they put out say more about their internal goings-on than the...

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USA Technologies’ Payments Platform Wins IoT Evolution Award
USA Technologies’ Payments Platform Wins IoT Evolution Award
February 03, 2016  |  Consumer Insights

The mobile payments industry moves so fast that it can be hard sometimes to pick out the companies that are truly setting the standard for...

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The Ethics Of On-Demand Deliveries During Blizzards
The Ethics Of On-Demand Deliveries During Blizzards
January 25, 2016  |  Consumer Insights

After millions of Americans bemoaned their bad luck at having 70 degree temperatures on Christmas Day, many of those same people have given into the...

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Can Bud, Coors Win Back Millennials’ Hearts, Livers?
Can Bud, Coors Win Back Millennials’ Hearts, Livers?
January 20, 2016  |  Consumer Insights

Alcohol — one of the few recession-proof retail verticals left. When times are good, people will drink to celebrate. When times are bad, they’ll drink to...

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Don’t Blame Poor Sales On A Warm Winter
Don’t Blame Poor Sales On A Warm Winter
January 20, 2016  |  Consumer Insights

The 2015 holiday shopping season might go down as one that pulled retailers in more directions than ever before. The need to satisfy customers on...

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