On the surface, beacons appear to give consumers everything they want — targeted, personalized deals and product recommendations based on context that makes sense. However,...
If one listened closely enough, right behind the marketing hype surrounding deals on Black Friday and Cyber Monday discounts was chatter that the vast number...
It’s no secret that brick-and-mortar retail is playing a high-stakes game of catchup against its online counterparts. It can seem like digital marketplaces have so...
To the casual observer, it would seem like hoverboards’ moment in the sun is finally starting to end. When the gadgets burst onto the scene...
When consumers grumble about “Christmas creep,” they’re usually referring to how the once-contained holiday shopping season has started to sneak its way earlier and earlier...
There’s no denying that in terms of cutting-edge innovations, online retailers are usually quicker on the uptake than their in-store counterparts. However, while eCommerce-centric businesses...
While consumers are more than happy to play around with the latest and greatest gadgets startups can dream up, if there’s one thing 2015 has...
It’s rarely the first adopters that get credit when a new technology or service hits it big but rather the startups and entrepreneurs at the...