consumer insights

Hotels Are Renting Millennials An Experience, Not A Room
Hotels Are Renting Millennials An Experience, Not A Room
December 23, 2015  |  Consumer Insights

Hotels are in the business of giving consumers what they want. However, as one generation of consumers is replaced by another, it stands to reason...

READ MORE >
Are UK Retail Sales A Canary In The Coal Mine?
Are UK Retail Sales A Canary In The Coal Mine?
December 22, 2015  |  Consumer Insights

Retailers have always had the months of November and December to rely on when sales ever looked less than ideal, but new reports from the...

READ MORE >
On Super Saturday, How Low Did Retailers Go?
On Super Saturday, How Low Did Retailers Go?
December 22, 2015  |  Consumer Insights

Who holds the power in the relationship between retailers and consumers? With fewer purchasing options, the answer might very well be the latter, but the...

READ MORE >
Could Shazam Bait Consumers Into Actually Liking Beacons?
Could Shazam Bait Consumers Into Actually Liking Beacons?
December 21, 2015  |  Consumer Insights

On the surface, beacons appear to give consumers everything they want — targeted, personalized deals and product recommendations based on context that makes sense. However,...

READ MORE >
Last-Minute Shopping: A Christmas Consumer Tradition
Last-Minute Shopping: A Christmas Consumer Tradition
December 18, 2015  |  Consumer Insights

If one listened closely enough, right behind the marketing hype surrounding deals on Black Friday and Cyber Monday discounts was chatter that the vast number...

READ MORE >
Placemeter’s All-Seeing Eye For In-Store Retail
Placemeter’s All-Seeing Eye For In-Store Retail
December 17, 2015  |  Consumer Insights

It’s no secret that brick-and-mortar retail is playing a high-stakes game of catchup against its online counterparts. It can seem like digital marketplaces have so...

READ MORE >
Can Millennial Influencers Save Hoverboards From Crashing And Burning?
Can Millennial Influencers Save Hoverboards From Crashing And Burning?
December 16, 2015  |  Consumer Insights

To the casual observer, it would seem like hoverboards’ moment in the sun is finally starting to end. When the gadgets burst onto the scene...

READ MORE >
For Some Retailers, Green Monday Deals Beat Out Black Friday Prices
For Some Retailers, Green Monday Deals Beat Out Black Friday Prices
December 15, 2015  |  Consumer Insights

When consumers grumble about “Christmas creep,” they’re usually referring to how the once-contained holiday shopping season has started to sneak its way earlier and earlier...

READ MORE >
Dynamic Pricing Becomes The Rule, Not The Exception
Dynamic Pricing Becomes The Rule, Not The Exception
December 15, 2015  |  Consumer Insights

There’s no denying that in terms of cutting-edge innovations, online retailers are usually quicker on the uptake than their in-store counterparts. However, while eCommerce-centric businesses...

READ MORE >