consumer insights

Can Retailers Keep Up With Consumer Demands This Holiday Season?
Can Retailers Keep Up With Consumer Demands This Holiday Season?
November 09, 2015  |  Consumer Insights

Christmas is usually known for a general effusion of cheer and goodwill throughout communities – at least that’s how things are supposed to run. Instead,...

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Do Loyalty Programs Need Discounts At All?
Do Loyalty Programs Need Discounts At All?
November 06, 2015  |  Hmmm

On the surface, there seems to be no reason why shoppers wouldn’t want to sign up for rewards programs. Many consumers love the rush of...

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eSports: The Next Retail Marketing Frontier
eSports: The Next Retail Marketing Frontier
November 06, 2015  |  Cool

A general rule of thumb in marketing is to advertise wherever your consumers are, which is why commercials and campaigns around sporting events can be...

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Click-And-Collect Still A Thorn In Retailers’ Sides
Click-And-Collect Still A Thorn In Retailers’ Sides
November 05, 2015  |  News

When the law of supply and demand tilts in retailers’ favors, they can usually charge higher prices for goods that some shoppers don’t want to...

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What’s Behind REI’s Black Friday Boycott?
What’s Behind REI’s Black Friday Boycott?
October 30, 2015  |  In Depth

Though Cyber Monday and a perennially longer holiday shopping season have siphoned some of the traditional hype away from Black Friday, there are still plenty...

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Adobe Says Cyber Monday Sales Could Top $3 Billion
Adobe Says Cyber Monday Sales Could Top $3 Billion
October 30, 2015  |  News

Retailers spend massive amounts of resources on marketing campaigns, store redesigns and promotional discounts to lure customers into their stores on Black Friday. However, some...

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Retailers Bringing Fashion Sense To Wearable Tech
Retailers Bringing Fashion Sense To Wearable Tech
October 29, 2015  |  Cool

For most retail tech innovations, the nuts and bolts of gadget functionality are usually the determining factors in whether it’ll be adopted by the industry....

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