contextual commerce

Tastemade Says Multitasking Presents a Big Contextual Commerce Opportunity
Tastemade Says Multitasking Presents a Big Contextual Commerce Opportunity
June 03, 2024  |  Commerce Connected

Consumers are increasingly engaging across multiple devices even for formerly passive activities, such as viewing films, creating a commerce opportunity for brands that can provide...

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Streaming Platforms Step Up Push for Shoppable Integrations
Streaming Platforms Step Up Push for Shoppable Integrations
January 29, 2024  |  Streaming

As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report...

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Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce
Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce
January 12, 2024  |  Retail

As consumers increasingly expect commerce integrated into their day-to-day lives, spirits giant Brown-Forman, parent company of Jack Daniel’s, is looking to create more immersive online...

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Grocers’ Contextual Commerce Efforts Reached New Digital Spaces in 2023
Grocers’ Contextual Commerce Efforts Reached New Digital Spaces in 2023
December 29, 2023  |  Connected Economy

Throughout 2023, grocers stepped up their contextual commerce initiatives, not only expanding shoppable recipe content but also reaching new devices and digital platforms. Take, for...

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Kroger’s Home Chef Partners With Delish as Grocers Monetize Recipe Content
Kroger’s Home Chef Partners With Delish as Grocers Monetize Recipe Content
December 18, 2023  |  Retail

As grocers seek ways to monetize consumers’ enthusiasm for digital culinary content, Home Chef is partnering with Delish to create meal kits based on the...

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Kroger, GE Launch In-Oven Shopping as Grocers Tap Contextual Commerce
Kroger, GE Launch In-Oven Shopping as Grocers Tap Contextual Commerce
December 13, 2023  |  Retail

As grocers increasingly tap contextual commerce, Kroger is making it possible for consumers to place orders for ingredients directly from their ovens’ touchscreens. GE Appliances...

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Chicory: Albertsons, Others Can Drive off-Site eGrocery With Shoppable Content
Chicory: Albertsons, Others Can Drive off-Site eGrocery With Shoppable Content
November 10, 2023  |  eCommerce

By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web...

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Spotify Unveils Hub to Let Fans Buy Artist Merchandise
Spotify Unveils Hub to Let Fans Buy Artist Merchandise
October 16, 2023  |  Social Commerce

Spotify said it doesn’t want music fans to have to wait for new artist merchandise. The streaming audio platform announced Monday (Oct. 16) that it was adding...

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Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
August 31, 2023  |  Retail

This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce...

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