Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By...
As artificial intelligence (AI) runs rampant in the retail industry, augmented reality (AR) solutions, high-quality imagery, relevant product recommendations and all attempts to get personalized...
Influenced by the current inflationary cycle, consumers moderate their in-store and online spending for all but the essentials. They have shifted away from transactional activities. Their digital...
Meta has reportedly added one team and divested itself of another. The tech giant added 10 people experienced in artificial intelligence (AI) networking technology, Reuters reported Friday...
Texting is ubiquitous. Texting is, in many cases, real time — we open those digital missives almost as soon as we see them, and respond...
Not all that long ago, “generative” and “AI” were words unlikely to find their way into your everyday conversations. But this is 2023. To that...
To win in contextual commerce, Giada De Laurentiis’ direct-to-consumer shop has learned, content is king. In an interview with PYMNTS, Lindsey Galey, chief marketing officer...
Google is inviting users to try out Bard, its entry into the generative AI race. Writing on the Google blog, company officials said access to the artificial...
Warner Bros. Discovery (WBD) is tapping contextual commerce to further monetize its recipe content. The media giant is partnering with eCommerce solution provider Chicory, which...