contextual commerce

Fresh Market Taps Shoppable Videos as Grocers Build eCommerce Infrastructure
Fresh Market Taps Shoppable Videos as Grocers Build eCommerce Infrastructure
February 16, 2023  |  Shopping

This week in grocery, supermarkets utilize contextual commerce, Wegmans accepts SNAP and IHOP taps CPG. The Fresh Market, a supermarket chain based in North Carolina...

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Meta Leverages India’s JioMart Grocery to Create Connected Commerce Ecosystem
Meta Leverages India’s JioMart Grocery to Create Connected Commerce Ecosystem
August 30, 2022  |  eCommerce

Meta is taking advantage of consumers’ daily need for food to integrate commerce into its social offerings in India, enabling users to make purchases the...

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Will Amazon Make Streaming Shoppable?
Will Amazon Make Streaming Shoppable?
March 21, 2022  |  Amazon

The Netflix series “Emily in Paris,” which debuted in May of 2021, didn’t exactly start off on the right foot. Panned by critics and viewers,...

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TikTok Takes on QSR Giants with 1,000 Virtual Kitchens
TikTok Takes on QSR Giants with 1,000 Virtual Kitchens
December 20, 2021  |  Restaurant innovation

TikTok is entering into competition with major quick-service restaurants (QSRs). As Bloomberg first reported Friday (December 17), the video-sharing social network is partnering with ghost...

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Restaurants, Grocers Embrace Voice, Contextual Commerce to Thrive in an Omnichannel World
Restaurants, Grocers Embrace Voice, Contextual Commerce to Thrive in an Omnichannel World
December 08, 2021  |  Omnicommerce

Restaurants and grocery stores have reached a turning point in their rush to meet consumers’ evolving demands, and the decisions they make now could either...

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Netflix Embraces Contextual Commerce With Fashion Items Tied to Content
Netflix Embraces Contextual Commerce With Fashion Items Tied to Content
November 10, 2021  |  Retail

Nearly two years of pandemic life has left many people in need of a new wardrobe, whether it’s because styles have changed or sizes have...

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Facebook’s Metaverse Could Be Accompanied by Physical Stores
Facebook’s Metaverse Could Be Accompanied by Physical Stores
November 07, 2021  |  Facebook

Facebook’s move to rebrand as Meta aspires to fold its social media world into the metaverse, but the tech giant is also said to have...

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AMZN vs. WMT Weekly: Walmart to Expand Conversational Commerce, But Amazon Is Already There
AMZN vs. WMT Weekly: Walmart to Expand Conversational Commerce, But Amazon Is Already There
October 15, 2021  |  Retail

Walmart revealed this week that Store No. 8, the retailer’s incubation arm, is currently testing the ability for customers to text Walmart their shopping lists,...

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Conversational Commerce May Be ‘Significant Portion’ of eCommerce Purchases Within Next Decade
Conversational Commerce May Be ‘Significant Portion’ of eCommerce Purchases Within Next Decade
October 11, 2021  |  Retail

As eCommerce continues to accelerate and communication becomes increasingly digital, some retail industry experts expect consumers and brands to begin texting and messaging with each...

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