Cosmetics

Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 
Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 
February 27, 2024  |  eCommerce

As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating...

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L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
February 12, 2024  |  Retail

L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping....

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Estee Lauder CEO Says Beauty Shoppers Increasingly Expect Omnichannel Access
Estee Lauder CEO Says Beauty Shoppers Increasingly Expect Omnichannel Access
February 05, 2024  |  Retail

As consumers increasingly expect brands to meet them where they are, be it online or in person, Estée Lauder is seeing rising demand for digital...

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e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
February 02, 2024  |  Retail

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take...

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Synchrony and PatientNow Team to Help Fund Elective Procedures
Synchrony and PatientNow Team to Help Fund Elective Procedures
January 30, 2024  |  Partnerships

PatientNow, a practice management company for the elective medical industry, has teamed up with consumer finance firm Synchrony. The partnership means that Synchrony’s CareCredit health and...

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Kim Kardashian Hints at Reboot of Fragrance and Makeup Brands
Kim Kardashian Hints at Reboot of Fragrance and Makeup Brands
January 18, 2024  |  Retail

Television personality Kim Kardashian has made several ventures into the beauty and makeup market. KKW Beauty, her cosmetic line, was shuttered in 2021, while KKW...

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How Saturday Skin Leverages Amazon to Checkout With Gen Z 
How Saturday Skin Leverages Amazon to Checkout With Gen Z 
December 11, 2023  |  Retail

In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones,...

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As Inflation Tightens Wallets, Hermès Expands With Makeup to Win Consumers 
As Inflation Tightens Wallets, Hermès Expands With Makeup to Win Consumers 
October 18, 2023  |  Retail

Luxury fashion brand Hermès has broadened its offerings in the beauty sector, introducing a new line of products that includes mascara, eyeshadow, and makeup brushes. ...

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Retailers Employ Freebie Model to Reduce Returns 
Retailers Employ Freebie Model to Reduce Returns 
September 21, 2023  |  Retail

From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns.   During periods of inflation and when households...

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