In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones,...
Luxury fashion brand Hermès has broadened its offerings in the beauty sector, introducing a new line of products that includes mascara, eyeshadow, and makeup brushes. ...
From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns. Get the Full Story Complete the form...
In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....
With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...
If TikTok told you to rotate your skincare products biweekly, you probably started to rotate your skincare regimen. Or you know someone who did. But...
Despite it being a ghost town in IPOville, Oddity, a beauty and technology company responsible for managing brands like Il Makiage and Spoiled Child, has...
Ordering the right color foundation online can be hard, especially when you don’t know your shade to begin with — an issue makeup lovers know...
While many brands and retailers continue to make big bets on China, Jessica Alba’s consumer packaged goods (CPG) company The Honest Company is exiting the...