CPG

P&G, Other CPG Firms Downplay D2C In Recent Earnings Calls
P&G, Other CPG Firms Downplay D2C In Recent Earnings Calls
February 12, 2021  |  Retail

After three weeks of earnings calls from major consumer packaged goods (CPG) companies, one of the industry’s hottest trends was conspicuous in its absence: direct...

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Shopping Holidays, CPG, QR Codes Garner Consumer Interest
Shopping Holidays, CPG, QR Codes Garner Consumer Interest
February 03, 2021  |  Today In Data

Alibaba focused on growth and success with its international shopping holiday, which was known as Singles’ Day in the past, for its most recent quarter. In retail...

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5 Things To Watch In The Changing CPG Landscape
5 Things To Watch In The Changing CPG Landscape
February 01, 2021  |  Retail

The consumer packaged goods (CPG) industry had a banner year in 2020, as homebound consumers upped their consumption of toilet paper, paper towels, cleaning supplies,...

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Today In Retail: Cox Automotive Rolls Out End-To-End Retail Experience; Pinterest Debuts AR Eyeshadow Try-On Tech
Today In Retail: Cox Automotive Rolls Out End-To-End Retail Experience; Pinterest Debuts AR Eyeshadow Try-On...
January 25, 2021  |  Retail

In today’s top retail news, Cox Automotive has released its Complete Retail online experience, and Pinterest is introducing an augmented reality (AR) try-on tool to...

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Mtn Dew Keeps D2C, Gamer Connection Alive
Mtn Dew Keeps D2C, Gamer Connection Alive
December 18, 2020  |  Retail

The direct connection between consumer packaged goods (CPG) and the gaming business continues to strengthen. In fact, this week they became inseparable, because Mtn Dew...

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Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
December 08, 2020  |  Retail

The PlayStation 5 and Microsoft Xbox Series X are the two big next-generation gaming consoles coming out this Christmas that parents and gamers worldwide are struggling...

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D2C: It’s Beginning To Look A Lot Like … Retail
D2C: It’s Beginning To Look A Lot Like … Retail
November 24, 2020  |  Retail

As COVID-19 drives a surge in digital traffic and online consumption, merchants and manufacturers alike are racing to upgrade and adjust their platforms to capture...

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Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation
Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation
November 20, 2020  |  eCommerce

The digital shift has been well-documented in many categories but arguably none have been as dramatic as the consumer packaged goods (CPG) category. Research shows...

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Whirlpool Corporation Rolls Out Swash Laundry Detergent On Amazon
Whirlpool Corporation Rolls Out Swash Laundry Detergent On Amazon
November 11, 2020  |  Retail

Kitchen and laundry appliance company Whirlpool Corporation is rolling out its Swash liquid laundry detergent, which is now available exclusively through Amazon. The rollout of...

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