CPG

Older Grocery Shoppers Much More Deal-Motivated Than Younger Counterparts
Older Grocery Shoppers Much More Deal-Motivated Than Younger Counterparts
February 08, 2023  |  Consumer Insights

As grocery shoppers rethink their spending, PYMNTS data shows older shoppers seek deals the most. The Context As inflation affects consumer spending behavior, many grocers...

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Hershey Says Consumers See Chocolate as Affordable Luxury
Hershey Says Consumers See Chocolate as Affordable Luxury
February 02, 2023  |  Earnings

As consumers cut unnecessary food purchases, chocolate still makes the grade, thanks to comfort eating. On a call with analysts Thursday (Feb. 2) discussing the...

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Mondelēz Says Food Inflation Getting Worse, Not Better
Mondelēz Says Food Inflation Getting Worse, Not Better
January 31, 2023  |  Retail

As CPG brands debate whether inflation is easing or intensifying, Mondelēz expects more challenges ahead. Snack and candy giant Mondelēz International, parent company of a wide...

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Instacart Offers Coupon Solution to Drive Ad Sales Amid Inflation
Instacart Offers Coupon Solution to Drive Ad Sales Amid Inflation
December 02, 2022  |  Retail

With brands noting consumers’ pricing anxieties, Instacart is turning to coupons to drive ad sales. The grocery aggregator announced Wednesday (Nov. 30) the launch of...

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Grocers Drive Revenue From CPG Brands With Data-Informed Marketing
Grocers Drive Revenue From CPG Brands With Data-Informed Marketing
November 07, 2022  |  Retail

As grocers leverage data analytics to remain competitive, major players are finding they need to take their marketing businesses into their own hands to remain...

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CPG Giants Use Digital Commerce to Pump New Life Into Old Brands
CPG Giants Use Digital Commerce to Pump New Life Into Old Brands
October 31, 2022  |  Retail

Consumers are increasingly looking to get as many of their needs as possible met online, and brands that fail to adapt risk falling behind. Consumer-packaged...

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Consumers Trade Restaurant Meals for Upscale Brands at Home
Consumers Trade Restaurant Meals for Upscale Brands at Home
September 27, 2022  |  Consumer Insights

As food prices rise, many consumers are eating at home more often, offering premium consumer packaged goods (CPG) brands the chance to attract new customers....

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Darden, General Mills Experience Two Versions of Food Inflation
Darden, General Mills Experience Two Versions of Food Inflation
September 21, 2022  |  Earnings

Call it a tale of two business models — of ways of grappling with food inflation and grappling with the challenges of protecting margins. Call...

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Instacart Acquires Pricing and Promotions Platform Eversight 
Instacart Acquires Pricing and Promotions Platform Eversight 
September 01, 2022  |  Acquisitions

Grocery delivery platform Instacart has acquired Eversight, a pricing and promotions platform for consumer packaged goods (CPG) brands and retailers. According to a Thursday (Sept....

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