CPG

Real-Time Data Maximizes CPG Firms’ Promotion Spend, and Bottom Lines 
Real-Time Data Maximizes CPG Firms’ Promotion Spend, and Bottom Lines 
April 28, 2022  |  Retail

Call it shopping at the breakfast table. Not all that long ago, promotions came in the paper, in the form of free-standing inserts (FSI), those...

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P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
April 20, 2022  |  Retail

Testing the limits of elasticity, Procter & Gamble (P&G) is increasing prices here, focusing on discounts there, confronting inflation with a product “superiority strategy” that’s...

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Digitized Supply Chain Disrupts MENA Wholesale Industry, Boosts SMEs
Digitized Supply Chain Disrupts MENA Wholesale Industry, Boosts SMEs
March 16, 2022  |  Supply Chain

Business-to-business (B2B) wholesale eCommerce has been gaining traction in recent years, with the emergence of a growing number of online marketplaces that are helping retailers...

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Today in Food Commerce: DoorDash Announces CPG Accelerator; Gorillas Finalizes Frichti Acquisition
Today in Food Commerce: DoorDash Announces CPG Accelerator; Gorillas Finalizes Frichti Acquisition
March 14, 2022  |  Commerce Connected

Today in food commerce, DoorDash announces an accelerator for consumer packaged goods businesses owned by people from marginalized groups, and Gorillas finalizes its acquisition of...

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Deductions Tech Helps Small CPG and Pharma Suppliers Manage Disputes with Enterprise Buyers
Deductions Tech Helps Small CPG and Pharma Suppliers Manage Disputes with Enterprise Buyers
January 26, 2022  |  Commerce Connected

Smaller consumer-packaged goods (CPG) suppliers often wrestle with reconciling receivables from payments received from their larger counterparts because they lack the resources — and budgets...

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CPG Brands Turn to Personalized, Digital Gift Cards to Boost Holiday Sales
CPG Brands Turn to Personalized, Digital Gift Cards to Boost Holiday Sales
November 24, 2021  |  Gift Cards

With the trend across the restaurant and grocery industries moving toward digital personalization, eCommerce gift cards may be more important than ever this holiday season,...

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Today in Restaurant and Grocery Tech: Kroger Launches Ad Marketplace; On-Demand Delivery Services Grow Their Reach
Today in Restaurant and Grocery Tech: Kroger Launches Ad Marketplace; On-Demand Delivery Services Grow Their...
October 21, 2021  |  Retail

Today in restaurant and grocery tech news, Instacart secures its hold on Canada and Walmart expands holiday delivery. Plus, Kroger opens up a new revenue...

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Emotional Attachment to Brands Outweighs Price Concerns, Says PepsiCo CEO 
Emotional Attachment to Brands Outweighs Price Concerns, Says PepsiCo CEO 
October 05, 2021  |  Retail

As businesses continue to struggle against supply chain and labor shortages, the growth of PepsiCo’s food and beverage categories has outpaced the market as a...

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SnackMagic Leverages Corporate Gifting to Gain Individual Customers, Powering Exponential Growth
SnackMagic Leverages Corporate Gifting to Gain Individual Customers, Powering Exponential Growth
September 16, 2021  |  eCommerce

During the early months of the pandemic, direct to consumer (D2C) businesses saw sales skyrocket, as consumers stuck at home turned toward remote channels for...

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