customer engagement

Davidoff’s Digital Makeover Aims to Elevate the Luxury Cigar Brand’s Consumer Experience
Davidoff’s Digital Makeover Aims to Elevate the Luxury Cigar Brand’s Consumer Experience
August 28, 2024  |  Retail

Oettinger Davidoff AG, an independently owned, Swiss luxury goods company that specializes in tobacco products and accessories, recently updated its Davidoff of Geneva digital storefront to...

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Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
August 22, 2024  |  Retail

The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through...

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Mars and Kellanova Forge Ahead in Digital Innovations Post-Acquisition
Mars and Kellanova Forge Ahead in Digital Innovations Post-Acquisition
August 15, 2024  |  Retail

In the wake of Mars’ recent acquisition of Kellanova, both companies are navigating a digital landscape to assert their leadership in digital innovation. Mars, a...

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Macy’s SVP Says Winning Back Customers Brand’s Top Priority
Macy’s SVP Says Winning Back Customers Brand’s Top Priority
July 15, 2024  |  Retail

For Macy’s Senior Vice President, Customer Journey, Bennett Fox-Glassman, personalization boils down to two things. “Customers don’t come up and ask for personalization,” Fox-Glassman said...

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Solana Labs Debuts Customer Engagement Platform Bond
Solana Labs Debuts Customer Engagement Platform Bond
June 12, 2024  |  Blockchain

Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital...

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Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
June 10, 2024  |  Acquisitions

Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...

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Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
May 22, 2024  |  Credit Unions

In the current economic environment, Generation Z consumers struggle more than older consumers. Nonetheless, they are a growing demographic that financial service providers — including...

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Restaurant Brands Tap Data Insights to Drive Engagement, Loyalty and Sales
Restaurant Brands Tap Data Insights to Drive Engagement, Loyalty and Sales
March 27, 2024  |  Restaurant innovation

From enhancing customer experiences to optimizing operations, embracing digital transformation is no longer just an option but an imperative for success in today’s competitive landscape. ...

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Digital Onboarding Raises $58 Million to Help Banks Engage Customers
Digital Onboarding Raises $58 Million to Help Banks Engage Customers
January 18, 2024  |  Digital Onboarding

Digital Onboarding has secured a $58 million growth investment from equity firm Volition Capital to expand its digital engagement platform for banks and credit unions. This investment...

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