Source: en.wikipedia.org
What is consumer experience? That’s a trick question. In the era of the great digital shift, everything is consumer experience, including vital (but invisible) functions...
On a recent National Retail Federation webinar Target CEO Brian Cornell was asked about the most important factors facing retailers as they continue to deal...
The retail digital customer experience is changing with the digital shift. There is a primary level of this experience that continues to move toward excellence,...
There is no “new normal” for retailing anymore. The pandemic has changed everything from digital shopping preferences to inventory to pricing. Loyalty programs are no...
The digital shift is definitely on. But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers...
With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly...
For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts....
Through an ongoing process of habituation over the last two decades, consumers have come to not only want certain types of seamless experiences in their...
There are all kinds of ways for a business to directly lose money, and even more ways to simply fail to save it. Among direct...