demographics

Families May Travel More Often, but Spend Less Than Couples Without Kids
Families May Travel More Often, but Spend Less Than Couples Without Kids
July 29, 2024  |  Consumer Insights

Married couples without children are leading the way in travel spending, data show, and as others pull back their purchasing in the category, these dual-income-no-kids...

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Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
June 17, 2024  |  Retail

With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win...

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Urban-Rural Divide in Digital Healthcare Participation Continues to Grow
Urban-Rural Divide in Digital Healthcare Participation Continues to Grow
December 13, 2023  |  Healthcare

When it comes to digital healthcare, consumers living in urban areas continue to increase their engagement, but those in rural areas are beginning to pull...

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Gen Z Alone in Reporting Improved Finances This Year
Gen Z Alone in Reporting Improved Finances This Year
December 08, 2023  |  Consumer Finance

The unemployment rate is at pre-pandemic levels and inflation has dropped from 9.1% in July 2022 to 3.2% in October 2023, according to the Bureau...

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Millennials Have the Most Difficulties Making Ends Meet
Millennials Have the Most Difficulties Making Ends Meet
November 17, 2023  |  Consumer Finance

Millennials were born between 1981 and 1996. They entered the workforce during the economic recession that followed the 2008 crash. They endured years of job...

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Why Seniors’ Surprisingly Strong Spending Power Starts at Home
Why Seniors’ Surprisingly Strong Spending Power Starts at Home
July 25, 2023  |  Consumer Finance

Paid-off homes and higher savings cushions could be behind the elder generation’s purchasing abilities. Even as they ease out of their peak earning power, baby...

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Data and Better Loan Terms Help Credit Unions Win Millennial Business
Data and Better Loan Terms Help Credit Unions Win Millennial Business
July 17, 2023  |  Credit Unions

As inflation remains stubbornly in place and credit gets ever more expensive, credit unions may have a secret weapon. Scott Young, managing VP of Emerging...

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Cost-of-Living Spikes Hit Higher Earners Hardest
Cost-of-Living Spikes Hit Higher Earners Hardest
July 10, 2023  |  Consumer Finance

Covering costs amid higher prices have left consumers across income levels stretching their budgets — even among those in the highest earning brackets. The share...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given...

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