digital advertising

Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie...

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Google Cookie Phase Out Postponed Yet Again
Google Cookie Phase Out Postponed Yet Again
April 24, 2024  |  Google

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British...

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Aleph Launches Dedicated Unit for Cross-Border Payments and Credit Underwriting
Aleph Launches Dedicated Unit for Cross-Border Payments and Credit Underwriting
August 16, 2023  |  Cross-border Payments

Aleph, a global enabler of digital advertising, has launched Aleph Payments, a dedicated unit aimed at simplifying cross-border payments and credit underwriting. This move comes as...

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Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
August 09, 2023  |  Retail

If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...

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Tech Giants See Boost in Advertising Revenue, but Will It Last? 
Tech Giants See Boost in Advertising Revenue, but Will It Last? 
May 03, 2023  |  Retail

Recent quarterly reports indicate that major tech companies such as Amazon and Meta have experienced a boost in advertising revenue, suggesting a possible recovery of...

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Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games
Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games
November 08, 2022  |  Personnel

Facing the same declines in digital advertising faced by its rivals Meta and Snap, social media platform TikTok has reportedly made several changes in the...

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EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
October 31, 2022  |  Retail

Thanks to a combination of real-world and online advertising assets that reach an audience of millions, retailers like Dutch multinational retail group Ahold Delhaize, which...

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Publishing Class-Action Cases Spells Trouble Ahead for Google in UK, EU
Publishing Class-Action Cases Spells Trouble Ahead for Google in UK, EU
September 18, 2022  |  Google

U.K. newspapers have this week been reporting that the law firm Humphries Kerstetter is planning to bring a class action case against Google in the...

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Apple to Double Digital Ad Staff
Apple to Double Digital Ad Staff
September 05, 2022  |  Apple

Apple will almost double its workforce in the digital ad business. The tech giant currently has around 250 people on the ad platforms team, and...

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