As Kroger grows its digital engagement, the grocery giant is setting its sights on omnichannel shoppers to boost spending. On a call with analysts Thursday...
Debit remains among consumers’ preferred payment methods, allowing them to spend only the funds on hand. But for merchants, rewarding consumers for using debit cards...
Kroger is using artificial intelligence (AI) to drive spending among inflation-concerned shoppers, utilizing consumer data to be more effective with its digital couponing efforts. On...
As inflation ate into Tesco’s profits, the grocer’s couponing efforts helped keep customers coming back. The British multinational grocery giant shared in its financial results...
Couponing clipping remains something consumers do, as the sector still relies heavily on paper, making it one of the most friction-filled ways of getting a...
The old saw is that 50% of advertising and marketing spend is wasted — firms just don’t know which 50%. Given that reality, companies riding...
The digital shift will not have paper coupons. It remains to be seen if the pandemic and its hypervigilance about potential germs will wash what’s...
To help low-income consumers get back on their feet, New York-based Propel has notched $12.8 million in Series A funding. Nyca Partners led the round,...
To connect directly with their customers in the supermarket, food brands are turning to quick response (QR) codes. Foster Farms, which offers chicken and other...