digital marketing

Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
June 10, 2024  |  Acquisitions

Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...

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Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
February 13, 2024  |  Retail

Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle....

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Report: Ibotta Prepares for $2 Billion IPO
Report: Ibotta Prepares for $2 Billion IPO
November 02, 2023  |  IPO

Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or...

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MoneyGram’s Holiday Transactions Spike 70 Pct YOY
MoneyGram’s Holiday Transactions Spike 70 Pct YOY
January 07, 2020  |  Digital Payments

MoneyGram reported a record-breaking online transaction growth over the holiday period. Between Dec. 1 and Dec. 25, the company, a leader in money transfer services,...

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Alibaba, JD.com To Offer Consumer Shopping Data To Retailers
Alibaba, JD.com To Offer Consumer Shopping Data To Retailers
June 20, 2019  |  Retail

Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition...

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Nordstrom Eyes Local Markets, Experiences After Q1 Sales Miss
Nordstrom Eyes Local Markets, Experiences After Q1 Sales Miss
May 22, 2019  |  Retail

With loyalty, digital marketing and merchandise contributing to declines across its full-priced and off-priced businesses, Nordstrom reported first-quarter earnings that were below analysts’ expectations. The department...

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How Voice Is Turbocharging The Autonomous Vehicle Ecosystem
How Voice Is Turbocharging The Autonomous Vehicle Ecosystem
March 04, 2019  |  Ecosystems

Allow us at PYMNTS to take a brief step back and admire the landscape — in this case, the growing, though still young, connected vehicle...

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How Connected Cars Could Change Auto Finance
How Connected Cars Could Change Auto Finance
November 12, 2018  |  Consumer Finance

The automobile is one of those products that can change countless details of daily lives, to say nothing of the payments and commerce ecosystems associated...

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