It has been a good year for Mattel, and the toy giant is looking to capitalize on the recent surge in enthusiasm to drive digital...
While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy...
Several direct-to-consumer (D2C) brands, such as apparel brand Madhappy, are taking a detour from the original playbook and stepping into the retail arena to weave...
Despite the alleviation of inflation, consumers remain cautious about their spending habits. Consequently, direct-to-consumer (D2C) brands are facing challenges and are compelled to revamp their...
Birkenstock may need a bigger toe-hold in the direct-to-consumer market before it goes public. That’s according to a Thursday (Oct. 5) report by Reuters, citing comments from...
The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...
Direct-to-consumer (D2C) platforms emerged as an early winner of the business landscape’s digitization. From consumer goods to healthcare, D2C platforms and their transformative go-to-market strategies...
The story of consumer cutbacks on discretionary items, like apparel and beauty products, continues. But a new narrative is starting to emerge, as brands and...
Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go....