discounts

Discounts and allowances are reductions to a basic price of goods or services. There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer.

Source: en.wikipedia.org

Bravada Launches Women’s Fashion eCommerce Site Promising Fast Domestic Shipping
Bravada Launches Women’s Fashion eCommerce Site Promising Fast Domestic Shipping
February 08, 2024  |  Retail

Bravada International has launched a new eCommerce site focused on offering a full range of women’s fashion products and accessories. The new ThriftyBox.Shop joins several...

READ MORE >
Card-Linked Offers Are Still Unfamiliar to 37% of Cardholders
Card-Linked Offers Are Still Unfamiliar to 37% of Cardholders
January 26, 2024  |  Retail

Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...

READ MORE >
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024  |  Consumer Insights

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are...

READ MORE >
Dollar General Hopes Consumers Will Smell Value in New Fragrance Line
Dollar General Hopes Consumers Will Smell Value in New Fragrance Line
January 23, 2024  |  Retail

As Dollar General aims to infuse a breath of fresh air into its shopping experience, it’s venturing into personalized collections, including the aromatic debut of...

READ MORE >
Millennials Value Personalized Offers the Most
Millennials Value Personalized Offers the Most
January 16, 2024  |  Consumer Insights

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...

READ MORE >
Netflix/Carrefour Collaboration Targets Cost-Conscious Consumers
Netflix/Carrefour Collaboration Targets Cost-Conscious Consumers
January 16, 2024  |  Subscriptions

Netflix is teaming with French grocery chain Carrefour to offer low-cost subscriptions. The streaming service announced late Monday (Jan. 15) that it was offering customers in the French...

READ MORE >
Apple Marks Down iPhones in China Amid Waning Demand
Apple Marks Down iPhones in China Amid Waning Demand
January 15, 2024  |  Apple

Apple is offering Chinese customers discounts of as much as $70 on its latest iPhones. The three-day sale was announced on the company’s Chinese website Monday (Jan. 15)...

READ MORE >
Grocers Tap Digital Deals to Drive Omnichannel Engagement Amid Ongoing Pressures
Grocers Tap Digital Deals to Drive Omnichannel Engagement Amid Ongoing Pressures
January 11, 2024  |  Retail

As consumers’ grocery budgets continue to be pressured by years of inflation and other economic challenges, merchants are tapping digital deals to drive omnichannel adoption,...

READ MORE >
BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
January 08, 2024  |  Subscriptions

Buy now, pay later (BNPL) has quickly become the preferred choice for consumers, particularly millennials. In fact, nearly 40% of millennials have utilized BNPL in...

READ MORE >