discounts

Discounts and allowances are reductions to a basic price of goods or services. There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer.

Source: en.wikipedia.org

The Right Personalized Offers Double the Chance to Attract New Customers
The Right Personalized Offers Double the Chance to Attract New Customers
January 08, 2024  |  Consumer Insights

The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences....

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David’s Bridal Plays Long Game to Weddings by Targeting Proms
David’s Bridal Plays Long Game to Weddings by Targeting Proms
January 04, 2024  |  Retail

David’s Bridal, a big player in wedding attire since 1950, has faced challenges over the years. In 2018, it filed for bankruptcy to handle debts...

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Merchants Not Offering Pay-Later Plans May Miss on End of Holiday Sales
Merchants Not Offering Pay-Later Plans May Miss on End of Holiday Sales
December 29, 2023  |  Retail

As the year comes to an end, most consumers have completed their holiday shopping, although there were still stragglers and undecided shoppers deep into December....

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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Retailers Offer Fewer Discounts as Consumers Seek Last-Minute Gifts
Retailers Offer Fewer Discounts as Consumers Seek Last-Minute Gifts
December 22, 2023  |  Retail

As the holiday season approaches, last-minute shoppers are reportedly finding that major retailers are offering smaller discounts and fewer markdowns on their products. The reduction...

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Grocers Seize on Holiday Spending Anxiety to Drive Digital Adoption
Grocers Seize on Holiday Spending Anxiety to Drive Digital Adoption
December 19, 2023  |  Retail

With consumers’ budgets coming under pressure over the holiday season, leading grocers including Kroger and Walmart have launched digital deals to boost eCommerce engagement. Kroger,...

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Consumer Goods Prices Drop as Supply Chains Reopen
Consumer Goods Prices Drop as Supply Chains Reopen
December 10, 2023  |  Economy

Following a long battle with inflation, shoppers are discovering deals once more. As The Wall Street Journal notes in a report Sunday (Dec.10), the easing...

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Express CEO Admits Product Assortment Failed to Connect With Customers
Express CEO Admits Product Assortment Failed to Connect With Customers
December 01, 2023  |  Retail

This quarter, fashion retailer Express is looking at merchandise discounts to draw in more shoppers.  During the latest earnings call, CEO Stewart Glendinning acknowledged the retailer’s...

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Amazon Sells $25 Student Flights as Travel Costs Rise
Amazon Sells $25 Student Flights as Travel Costs Rise
November 30, 2023  |  Travel Payments

Amazon Prime is offering student members $25 flights home for the holidays. The eCommerce giant has teamed with student travel platform StudentUniverse to make that offering on a...

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