disney

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.

Source: thewaltdisneycompany.com

Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
April 19, 2024  |  Streaming

Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge...

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Disney to Start Limiting Password Sharing in June
Disney to Start Limiting Password Sharing in June
April 04, 2024  |  Streaming

The Walt Disney Co. will start limiting password sharing for its streaming services in June. The crackdown on the practice will begin in a few countries...

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Cash-Strapped Consumers Splurge on Streaming Services
Cash-Strapped Consumers Splurge on Streaming Services
April 04, 2024  |  Consumer Insights

When consumers facing financial pressures carve out room in their budgets to treat themselves, PYMNTS Intelligence research reveals, it is often to enjoy their favorite...

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Hulu, Disney+ Bundle Gives Streaming Subscriptions Monetization Boost
Hulu, Disney+ Bundle Gives Streaming Subscriptions Monetization Boost
April 01, 2024  |  Streaming

Streaming subscription commerce has become a cornerstone of modern entertainment, offering users access to a vast array of content with a simple tap on their...

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
February 28, 2024  |  Retail

With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...

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Disney Tests AI Tool That Matches Commercials to Appropriate Content
Disney Tests AI Tool That Matches Commercials to Appropriate Content
February 09, 2024  |  Artificial Intelligence

Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,”...

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Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
February 08, 2024  |  Subscriptions

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant...

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Disney to Invest $1.5 Billion in Epic Games, Collaborate on ‘Interoperable Ecosystem’
Disney to Invest $1.5 Billion in Epic Games, Collaborate on ‘Interoperable Ecosystem’
February 07, 2024  |  Partnerships

The Walt Disney Company will invest $1.5 billion to acquire an equity stake in Epic Games as the companies begin a multiyear collaboration on games and entertainment experiences....

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