PYMNTS-MonitorEdge-May-2024

Eko

Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
March 01, 2021  |  Retail

Walmart and video tech company Eko are expanding their Cookshop partnership, a series of shoppable recipe videos that feature brand collaborations and celebrity partnerships to...

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Mattel, Walmart To Sell Toys Via Interactive Video
Mattel, Walmart To Sell Toys Via Interactive Video
October 16, 2019  |  Retail

Walmart and Mattel are trying new ways to sell toys to children, with an interactive video store featuring different “floors” with toys. The Wall Street...

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Walmart Teams With Eko To Develop Content
Walmart Teams With Eko To Develop Content
October 12, 2018  |  Retail

To drive customer engagement and bring in shoppers, Walmart has teamed up with video content developer Eko for a joint venture dubbed W*E Interactive Ventures....

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