McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...
Denis Montenaro, a regular McDonald’s diner, recently came to a decision. “I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in...
It’s been a season of slowing sales for quick-service restaurants (QSRs). That could mean these fast-food brands have to launch greater promotions to attract cost-conscious diners, Reuters...
Rising prices at fast food eateries and other restaurants reportedly have lower-income diners pulling back. Around a quarter of low-income consumers — those who make under $50,000...
Wendy’s wants diners to know it’s not raising prices, despite what they may have heard. When reports emerged recently that the fast-food chain was going to test...
Fast-food chain owner Inspire Brands may be nearing an initial public offering (IPO). Private equity firm Roark Capital has talked with potential advisers about a listing of Inspire Brands...
As Restaurant Brands International (RBI) looks to reach 100% digital sales, the drive-thru channel remains a sticking point. The quick-service restaurant (QSR) giant, which owns Burger...
In this month’s edition of PYMNTS’ Provider Rankings of Mobile Order-Ahead Apps, there’s been plenty of movement, with Dairy Queen leapfrogging eight rankings to dominate...
Digital is no longer a strategy but a whole way of doing business. And many companies need to figure out what’s next. This, as Yum!...