Fenty Beauty

Did Fenty Beauty Just Tap Into Ulta’s Loyal Customer Network?
Did Fenty Beauty Just Tap Into Ulta’s Loyal Customer Network?
October 02, 2023  |  Retail

Figure out your DNA — that’s the secret to sales when landing on the shelves of retail spaces like Sephora and Ulta Beauty, according to...

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Addison Rae’s Item Beauty Flops While Rihanna’s Fenty Beauty and Katy Perry’s De Soi Thrive
Addison Rae’s Item Beauty Flops While Rihanna’s Fenty Beauty and Katy Perry’s De Soi Thrive
March 20, 2023  |  Retail

Everywhere you look there’s a new celebrity-backed brand. From SKIMS by Kim Kardashian to Casamigos Tequila by George Clooney to JLO by Jennifer Lopez, social...

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