Firework

US Consumers Demand Brand-Friendly Shoppable Video Content
US Consumers Demand Brand-Friendly Shoppable Video Content
May 06, 2024  |  Retail

As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams...

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Firework Unveils AI-Powered Virtual Shopping Assistant
Firework Unveils AI-Powered Virtual Shopping Assistant
January 10, 2024  |  Artificial Intelligence

Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the...

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YouTube Presents Contextual Commerce Opportunity for Food Brands 
YouTube Presents Contextual Commerce Opportunity for Food Brands 
July 24, 2023  |  Social Commerce

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By...

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Food Brands Eye Social Commerce Despite Disappointing Results
Food Brands Eye Social Commerce Despite Disappointing Results
June 12, 2023  |  Social Commerce

Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all...

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Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
September 21, 2022  |  Retail

Just as the busy fourth-quarter seasonal retail rush is set to kick off, the world’s largest operator or physical stores has made a major push...

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Walmart Connect Launches Program to Boost Social Commerce
Walmart Connect Launches Program to Boost Social Commerce
September 20, 2022  |  Social Commerce

Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers...

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Today in Retail: Auto Parts Retailers Face Challenges as Market Evolves; Firework Raises $150M
Today in Retail: Auto Parts Retailers Face Challenges as Market Evolves; Firework Raises $150M
May 24, 2022  |  Retail

Today in retail, Walmart drone delivery service expands to six states while electric vehicle companies use digital screens and apps to promote local merchants. Plus,...

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Shoppable Video Firm Firework Raises $150M at $750M Valuation
Shoppable Video Firm Firework Raises $150M at $750M Valuation
May 24, 2022  |  Investments

Firework, a company that creates livestream video shopping events for retailers, has raised $150 million in a Series B funding round, according to a Tuesday...

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Grocery Roundup: Ultrafast Grocers Hit Hard by Russia Sanctions
Grocery Roundup: Ultrafast Grocers Hit Hard by Russia Sanctions
March 10, 2022  |  Retail

With Russia’s heavy involvement in the ultrafast grocery space around the world, United States 15-minute eGrocers are being heavily impacted by the sanctions placed on...

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