Fitbit

Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

Source: fitbit.com

Fitbit’s Dim Q1 Forecast Comes Amid Smartwatch Gains
Fitbit’s Dim Q1 Forecast Comes Amid Smartwatch Gains
February 27, 2019  |  Earnings

As the global wearables market continues to grow, the latest earnings results for Fitbit show that the company had a 3 percent year-over-year increase in...

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Wearable Use To Grow 26 Pct Globally In 2019
Wearable Use To Grow 26 Pct Globally In 2019
November 30, 2018  |  Wearables

A new report estimates that worldwide shipments of wearable devices will reach 225 million in 2019. In its report, “Forecast: Wearable Electronic Devices, Worldwide, 2018,” Gartner notes that...

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Fitness Tracker Incentives And The New World Of Health Commerce
Fitness Tracker Incentives And The New World Of Health Commerce
November 29, 2018  |  Healthcare

On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that...

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Apple Watch Study Shows Users Up Exercise For Rewards
Apple Watch Study Shows Users Up Exercise For Rewards
November 28, 2018  |  Apple

A global study conducted for Vitality Insurance has revealed that people will exercise more if they are given a reward, such as a great deal...

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5G To Give Healthcare Payments A Boost
5G To Give Healthcare Payments A Boost
November 13, 2018  |  Healthcare

As the world — and the world of payment and commerce — ready themselves for the deployment of 5G mobile technology, the healthcare industry is...

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Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech
Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech
November 05, 2018  |  Healthcare

Digital technology and the data that consumers are willing to provide are giving insurance agents a closer look at the day-to-day habits of individuals, with...

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Fitbit Banks On Smartwatches For Q3, Future Growth
Fitbit Banks On Smartwatches For Q3, Future Growth
November 01, 2018  |  Earnings

Smartwatches and repeat customers helped Fitbit beat analyst revenue expectations in the third quarter of 2018 — and those two factors could become even more important...

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Strava’s Journey From Fitness App To Fitness Ecosystem
Strava’s Journey From Fitness App To Fitness Ecosystem
September 12, 2018  |  Social Commerce

In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. Founded as an online...

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