fitness as a service

Tonal Looks to Pick up Lululemon’s Broken Mirror Pieces With Trade-in Program
Tonal Looks to Pick up Lululemon’s Broken Mirror Pieces With Trade-in Program
December 19, 2023  |  Retail

When Lululemon bought Mirror in 2020, it was a move to expand beyond selling clothes and tap into the growing trend of working out at...

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Who’s Going to Get Fitness-as-a-Service Right? 
Who’s Going to Get Fitness-as-a-Service Right? 
October 03, 2023  |  Fitness

Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...

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Deep Dive: Subscriptions To Make Digital Fitness Less Of A Workout
Deep Dive: Subscriptions To Make Digital Fitness Less Of A Workout
October 30, 2018  |  Subscription Commerce

Connected devices are giving fitness buffs access to health data on a regular basis, fueling a market that’s projected to be worth $27.4 billion by...

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NEW REPORT: Can Subscription Services Meal Kit-ify Mental Health Services?
NEW REPORT: Can Subscription Services Meal Kit-ify Mental Health Services?
October 26, 2018  |  Subscription Commerce

Subscriptions have changed the way consumers access a wide array of services and products, from music to fashion to fragrances. Now, the business model is...

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Fitness-As-A-Service For Business Travelers, Subscription Style
Fitness-As-A-Service For Business Travelers, Subscription Style
September 28, 2018  |  Retail

Gyms traditionally work on the membership model, requiring monthly or annual commitments from people who work or live near their facilities. But subscription services are...

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