fitness

Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
May 02, 2024  |  Earnings

Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce...

READ MORE >
Senator Blames ‘Pink Tax’ for Undermining Women’s Financial Wellness 
Senator Blames ‘Pink Tax’ for Undermining Women’s Financial Wellness 
April 16, 2024  |  Healthcare

A Pennsylvania lawmaker has once again put the so-called “pink tax” in the spotlight.  In a new study, U.S. Sen. Bob Casey, D-Pa., accuses corporations of...

READ MORE >
Peloton Drops Free-Membership Tier After Less-Than-Expected Results
Peloton Drops Free-Membership Tier After Less-Than-Expected Results
April 15, 2024  |  Subscription Commerce

Connected fitness company Peloton has stopped offering an unlimited free-membership tier that was once a key part of its growth strategy. The free tier for the company’s...

READ MORE >
Corporate Wellness Platform Gympass Rebrands as Wellhub, Prepares for IPO
Corporate Wellness Platform Gympass Rebrands as Wellhub, Prepares for IPO
April 04, 2024  |  IPO

Corporate wellness platform Gympass rebranded as Wellhub to reflect its expanding range of services. Previously focused on gym memberships, the platform now has partners in the fields...

READ MORE >
Oura Launches Amazon Brand Store for Smart Rings
Oura Launches Amazon Brand Store for Smart Rings
March 08, 2024  |  Retail

Oura has begun selling its smart rings on Amazon. The company is offering its Oura Ring Horizon and Oura Ring Heritage, as well as the...

READ MORE >
Smarter Wearables Highlight Demand for Real-Time Fitness Data
Smarter Wearables Highlight Demand for Real-Time Fitness Data
March 07, 2024  |  Wearables

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have...

READ MORE >
Planet Fitness: 25% of Members Now Gen Z
Planet Fitness: 25% of Members Now Gen Z
February 22, 2024  |  Earnings

Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part...

READ MORE >
ZOZOFIT: Social Networking Drives Long-Term Engagement for Fitness Subscriptions
ZOZOFIT: Social Networking Drives Long-Term Engagement for Fitness Subscriptions
February 09, 2024  |  Subscriptions

As fitness subscriptions look to drive retention and build long-lasting customer relationships, ZOZOFIT is finding that including elements of social networking goes a long way...

READ MORE >
Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
February 05, 2024  |  artificial intelligence

This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence...

READ MORE >