fitness

Peloton To Introduce Lower-Priced Treadmill, Higher-Priced Exercise Bike
Peloton To Introduce Lower-Priced Treadmill, Higher-Priced Exercise Bike
September 04, 2020  |  Retail

Peloton Interactive Inc., the luxury fitness equipment maker, is planning to offer a lower-priced treadmill for customers who can’t afford its $4,295 treadmill. Bloomberg reports...

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ClassPass CEO On Getting The Fitness Industry Back Into Fighting Shape
ClassPass CEO On Getting The Fitness Industry Back Into Fighting Shape
August 20, 2020  |  Merchant Innovation

Navigating the pandemic-altered landscape has been difficult for fitness operators forced to close their physical locations and translate in-person services into digital offerings. But CEO...

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New York Gyms Get OK To Reopen Next Week
New York Gyms Get OK To Reopen Next Week
August 17, 2020  |  Coronavirus

New Yorkers are about to lose one of the reasons for packing on what some healthcare providers are calling the COVID 15, or quarantine 15 —...

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Bodybuilding.com Finds Tough Competition
Bodybuilding.com Finds Tough Competition
August 11, 2020  |  Retail

Not many eCommerce companies can say they compete with the living room couch. But Bodybuilding.com, a site that combines content, commerce and community for fitness...

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Tempo And The Home Fitness Gold Rush
Tempo And The Home Fitness Gold Rush
July 29, 2020  |  Investments

Fitness equipment maker Tempo, whose home workout systems retail for nearly $2,000, has seen its valuation hit $250 million amid a massive surge in interest...

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Innovating With Digital Fitness And Commerce Platforms
Innovating With Digital Fitness And Commerce Platforms
July 22, 2020  |  Today In Data

Connected fitness has a new competitor in the direct-to-consumer (DTC) company Liteboxer. The firm’s hardware looks nothing like a punching bag – it comes with six circular...

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Connected Fitness Gets Into The Boxing Ring
Connected Fitness Gets Into The Boxing Ring
July 21, 2020  |  Retail

Connected fitness has a sparring partner, courtesy of a new direct-to-consumer (DTC) company called Liteboxer. It has an innovative product, proven management and a business...

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DTC Apparel Brand Eyes New Category
DTC Apparel Brand Eyes New Category
July 09, 2020  |  Retail

Ghost Flower is a DTC wellness and athleisure brand that’s based on stories. Like this one: Susie Peebler was working as a geophysicist for an...

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